Privacy Policy

1. Introduction

Mild Horizons ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mild-horizons.com and use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for our newsletter
• Contact us through our contact form
• Make a purchase
• Participate in workshops or events
• Create an account with us

This information may include:

• Name and contact details (email address, phone number, postal address)
• Children's age ranges and interests (for product recommendations)
• Payment information (processed securely by our payment processors)
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and version
• Pages visited and time spent on our site
• Referring website information
• Device information

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our services
• Process transactions and send related information
• Send you newsletters and marketing communications (with your consent)
• Respond to your comments, questions, and requests
• Provide personalised product recommendations
• Improve our website and services
• Detect and prevent fraud or security issues
• Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Consent: For newsletter subscriptions and marketing communications
• Legitimate Interest: For improving our services and website functionality
• Contract: For processing orders and providing customer service
• Legal Obligation: For compliance with applicable laws

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except:

• With your explicit consent
• To service providers who assist us in operating our website and conducting business
• To comply with legal requirements or protect rights and safety
• In connection with a business transfer or acquisition

5.1 Third-Party Service Providers

We may share information with trusted third parties including:

• Payment processors for secure transaction handling
• Email service providers for newsletter delivery
• Analytics providers to understand website usage
• Shipping partners for order fulfilment

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Newsletter subscriptions are retained until you unsubscribe.

8. Your Rights

Under UK GDPR, you have the right to:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal data
• Portability: Request transfer of your data to another service
• Object: Object to processing of your personal data
• Restrict: Request restriction of processing
• Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at [email protected] or +447932844188.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Please see our Cookie Policy for detailed information about our use of cookies.

10. Children's Privacy

While our products are designed for children, our website and services are directed to parents and guardians. We do not knowingly collect personal information from children under 13 without parental consent.

11. International Data Transfers

Your information may be transferred to and processed in countries other than the UK. We ensure appropriate safeguards are in place for such transfers in accordance with UK data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Information

If you have any questions about this Privacy Policy, please contact us:

14. Complaints

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.