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Cookie Policy

Last updated: 10 September 2025

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit our website. They contain information that is transferred to your device's hard drive and allow us to recognise your device and store some information about your preferences or past actions.

2. How We Use Cookies

Mild Horizons uses cookies to:

  • Remember your preferences and settings
  • Understand how you use our website to improve your experience
  • Provide personalised content and recommendations
  • Remember items in your shopping basket
  • Ensure our website functions properly
  • Analyse website traffic and user behaviour
  • Provide relevant advertisements (with your consent)

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, some services you have asked for cannot be provided.

Examples of Necessary Cookies:

  • Session Cookies: Keep you logged in during your visit
  • Security Cookies: Protect against fraudulent activity
  • Load Balancing: Ensure website stability and performance
  • Cookie Consent: Remember your cookie preferences

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if visitors receive error messages. This information helps us improve how our website works.

Examples of Analytics Cookies:

  • Google Analytics: Tracks website usage statistics
  • Page Performance: Monitors loading times and errors
  • User Journey: Understands how users navigate our site
  • Traffic Sources: Identifies how users find our website

3.3 Functionality Cookies

These cookies allow our website to remember choices you make (such as your username, language preference, or region) and provide enhanced, more personalised features.

Examples of Functionality Cookies:

  • Language Settings: Remember your preferred language
  • Regional Preferences: Display relevant content for your location
  • User Preferences: Remember customisation choices
  • Shopping Basket: Remember items you've added to your basket

3.4 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Examples of Marketing Cookies:

  • Targeted Advertising: Show relevant product recommendations
  • Social Media: Enable sharing on social platforms
  • Retargeting: Show relevant ads on other websites
  • Campaign Tracking: Measure advertising effectiveness

4. Third-Party Cookies

Some cookies on our website are set by third-party services. We use various third-party services to enhance your experience:

4.1 Google Services

  • Google Analytics: Website traffic analysis
  • Google Ads: Advertising and remarketing
  • Google Maps: Location services and directions

4.2 Social Media Platforms

  • Facebook: Social sharing and advertising
  • Twitter: Social sharing and content integration
  • Instagram: Social sharing and content display

4.3 Payment Processors

  • Stripe: Secure payment processing
  • PayPal: Alternative payment method

5. Cookie Duration

Cookies may be either "session cookies" or "persistent cookies":

5.1 Session Cookies

These are temporary cookies that remain on your device until you leave our website. They are deleted when you close your browser.

5.2 Persistent Cookies

These remain on your device for a set period of time or until you delete them. The duration varies depending on the purpose of the cookie:

  • Functional cookies: Up to 1 year
  • Analytics cookies: Up to 2 years
  • Marketing cookies: Up to 1 year
  • Consent cookies: Up to 1 year

6. Managing Your Cookie Preferences

6.1 Cookie Banner

When you first visit our website, you'll see a cookie banner allowing you to:

  • Accept All: Allow all types of cookies
  • Necessary Only: Accept only essential cookies
  • Custom Settings: Choose which types of cookies to allow

6.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our website footer
  • Using your browser's cookie management tools
  • Contacting us directly at [email protected]

6.3 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Set automatic cookie deletion when you close your browser

Browser Cookie Management:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge

7. Impact of Disabling Cookies

Disabling certain cookies may impact your experience on our website:

7.1 Necessary Cookies

If you disable necessary cookies, some parts of our website may not function properly, including:

  • User authentication and account access
  • Shopping basket functionality
  • Security features
  • Form submissions

7.2 Other Cookies

Disabling other types of cookies may result in:

  • Less personalised content and recommendations
  • Repeated display of the same advertisements
  • Limited ability to share content on social media
  • Reduced website performance insights

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will update the "Last updated" date at the top of this policy.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Mild Horizons
Merton Rd, Bootle L20 7HS
Phone: +447932844188
Email: [email protected]

10. Cookie Settings

You can manage your cookie preferences using the button below:

This will open our cookie preference centre where you can adjust your settings.

11. Your Rights

Under UK data protection law, you have rights regarding your personal data, including data collected through cookies. For more information about your rights, please see our Privacy Policy.

Mild Horizons

Inspiring play and nurturing growth through quality children's toys and educational resources.

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Contact Info

Merton Rd, Bootle L20 7HS

Phone: +447932844188

Email: [email protected]

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